We are pleased to present our first campaign made by TBWA\Paris and \Else!

Talking about typography without showing it is a successful creative challenge.
Thanks to an illustrative language unfolded around awesome minimalist short stories.

This B to B campaign, composed of 3 online films and 5 visuals (press and outdoor) shows in a skilful way, that, also fonts get old.

Through the signature created by TBWA\Paris “Fresh Fonts are on Fontyou”, we want to express the creativity promises and the renewal of our fonts and our typographical solutions.


Episode #1



Episode #2



Episode #3




F phone rings

T eaten by cats

P sleeping fireH drilling ballon

Deaf N


Discover the first cloud-based typemanager. Guess what, it’s free!